MENOPAUSE

UNDERCOVER

GHOST CAMPAIGN

In France, 14 million women experience menopause as if it were an undercover mission: hiding symptoms, minimizing impact, never alerting colleagues.


This fictional campaign for Fondation Des Femmes reveals the absurdity of this situation by transforming their concealment techniques into real surveillance and “secret agent skills.”

TOOLS

Freepik AI Suite for image generation

— Playing through the brand new released Seedream 4.5 model

Photoshop & InDesign for layout, colors and overall appearance