[ Work ]

Menopause Undercover

Art Direction, Ghost, AI

A.

[ Selected ]

[ Selected ]

Overview

In France, 14 million women experience menopause as if it were an undercover mission: hiding symptoms, minimizing impact, never alerting colleagues. This fictional campaign for Fondation Des Femmes reveals the absurdity of this situation by transforming their concealment techniques into real surveillance and “secret agent skills.”

Credits

Art Direction, Concept — François Meyer

[ Work ]

Menopause Undercover

Art Direction, Ghost, AI

[ Selected ]

Overview

In France, 14 million women experience menopause as if it were an undercover mission: hiding symptoms, minimizing impact, never alerting colleagues. This fictional campaign for Fondation Des Femmes reveals the absurdity of this situation by transforming their concealment techniques into real surveillance and “secret agent skills.”

Credits

Art Direction, Concept — François Meyer