[ Work ]
Menopause Undercover
Art Direction, Ghost, AI
A.
[ Selected ]
[ Selected ]
Overview
In France, 14 million women experience menopause as if it were an undercover mission: hiding symptoms, minimizing impact, never alerting colleagues. This fictional campaign for Fondation Des Femmes reveals the absurdity of this situation by transforming their concealment techniques into real surveillance and “secret agent skills.”
Credits
Art Direction, Concept — François Meyer
[ Work ]
Menopause Undercover
Art Direction, Ghost, AI
[ Selected ]
Overview
In France, 14 million women experience menopause as if it were an undercover mission: hiding symptoms, minimizing impact, never alerting colleagues. This fictional campaign for Fondation Des Femmes reveals the absurdity of this situation by transforming their concealment techniques into real surveillance and “secret agent skills.”
Credits
Art Direction, Concept — François Meyer







