Cultural
Quest

➤ personnal case idea

Client
Geoguessr x Google Arts & Culture

Year
2025

Every year, the European Heritage Days celebrate the cultural richness of the continent. But how do we spark curiosity in a generation that navigates through screens rather than museum halls ?

Cultural Quest rises to the challenge by bringing together GeoGuessr and Google Arts & Culture in an immersive, gamified experience. A custom-made game mode designed to reconnect younger audiences with heritage — by speaking their language: digital, playful, and fueled by curiosity.

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Direction Casto (Social Media)